Privacy Policy

This Policy describes the information we process to support features offered by the Safetyman and the Safetyman Academy.

What type of information do we collect?

To provide the Safetyman Academy services, we must process information about you. The type of information that we collect depends on how you use our Services.

Things that you and others do and provide

Information and content you provide. We collect the content, communications and other information you provide when you use our Services, including when you sign up for an account, create or share content message or communicate with others.

This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date, a file created. Our systems automatically process content and communications that you and others provide to analyse context and what is in them for the purposes described below.

Data with special protections: You can choose to provide information in your Safetyman profile fields about your religious views, political views, whom you are “interested in” or your health. This and other information (such as racial or ethnic origin, philosophical beliefs or trade union membership) could be subject to special protections under the laws of your country.

Networks and connections 

We collect information about the people, pages, accounts, hashtags and groups that you connect to and how you interact with them across our services, such as people you communicate with the most or groups that you are a member. We also collect contact information if you choose to upload, sync or import it from a device (such as an address book or call log or SMS log history), which we use for things such as helping you and others find people you may know and for the other purposes listed below.

Your usage. We collect information about how you use our Services, such as the types of content that you view or engage with, the features you use, the actions you take, the people or accounts you interact with and the time, frequency and duration of your activities. For example, we log when you are using and have last used our Services, and what posts, videos and other content you view on our Services. We also collect information about how you use features such as our camera.

Information about transactions made on our Services. If you use our Services for purchases or other financial transactions (such as when you purchase a membership level or make a donation), we use a third party service such as Stripe or PayPal to collect information about the purchase or transaction. This includes payment information, such as your credit or debit card number and other card information, other account and authentication information, and billing, delivery and contact details. We do not have access to the financial details of the transaction.

Things others do and information they provide about you 

We also receive and analyse content, communications and information that other people provide when they use our Services. This can include information about you, such as when others share or comment on a photo of you, send a message to you, upload, sync or import your contact information.

Device information

As described below, we collect information from and about the computers, phones, connected TVs and other web-connected devices you use that integrate with our Services, and we combine this information across different devices that you use.

Information that we obtain from these devices includes

Device attributes information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names and types, and plugins.

Device operations: information about operations and behaviours performed on the device, such as whether a window foregrounded or backgrounded, or mouse movements (which can help distinguish humans from bots).

Identifiers: unique identifiers, device IDs and other identifiers, such as from games, apps or accounts that you use.

Device signals: Bluetooth signals, information about nearby Wi-Fi access points, beacons and mobile phone masts.

Data from device settings: information that you allow us to receive through device settings that you turn on, such as access to your GPS location, camera or photos.

Network and connections: information such as the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection speed.

Cookie data: data from cookies stored on your device, including cookie IDs and settings.

Information from partners

Advertisers, app developers and publishers can send us information through the  Safetyman Academy that they use, including our social plugins (such as the Like button).

These partners provide information about your activities off Safetyman Academy – including information about your device, websites you visit, purchases you make, ads you view, how you use their services. Whether or not you have a Safetyman Academy account; or logged in to Safetyman Academy. We also receive information about your online and offline actions and purchases from third-party data providers who have the rights to provide us with your information.

Partners receive your data when you visit or use their services, or through third parties that they work with. We require each of these partners to have lawful rights to collect, use and share your data before providing us with any data. 

How do we use this information?

We use the information that we have (subject to choices you make) as described below, and to provide and support the Safetyman Academy Services and related services described in the Safetyman Academy Terms 

Provide, personalise and improve our Services

We use the information we have to deliver our Services, including to personalise features and content (including your News Feed and make suggestions for you (such as groups or events that you may be interested in or topics that you may want to follow) on and off our Services.

To enable us to create personalised services that are unique and relevant to you, we use your connections, preferences, interests and activities based on the data that we collect and learn from you and others (including any data with special protections you choose to provide).

How you use and interact with our Services; people, places or things that you are connected to and interested in on and off our Services.

Information across Safetyman Academy Services and devices

We connect information about your activities on different Safetyman Academy Services and devices to provide a more tailored and consistent experience on all Safetyman Academy Services that you use, wherever you use them. For example, we can suggest that you join a group on Safetyman Academy that includes people you follow.

Location-related information

We use location-related information, such as your current location, where you live, the places you like to go, and the businesses and people you’re near – to provide, personalise and improve our Services, including ads, for you and others.

Location-related information can be based on things such as precise device location (if you’ve allowed us to collect it), IP addresses and information from your and others’ use of Safetyman Academy Services (such as check-ins or events you attend).

Product research and development 

We use the information we have to develop, test and improve our Services, including by conducting surveys and research, and testing and troubleshooting new services and features.

Ads and other sponsored content 

We may use the information we have about you – including information about your interests, actions and connections – to select and personalise ads, offers and other sponsored content that we show you.

Provide measurement, analytics and other business services

We use the information we have (including your activity off our Services, such as the websites you visit and ads you see) to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps and services. 

 Promote safety, integrity and security

We use the information that we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Services, and promote safety and security on and off Safetyman Academy Services. For example, we use data that we have to investigate suspicious activity or breaches of our Terms or Policies.

Communicate with you

We use the information that we have to send you marketing communications communicate with you about our Services and let you know about our Policies and Terms. We also use your information to respond to you when you contact us.

How do we share this information?

Sharing on Safetyman Academy Services

People and accounts that you share and communicate with when you share and communicate using our Services, you choose the audience for what you share. For example, when you post on Safetyman, you select the audience for the post, such as a group, all of your friends, the public or a customised list of people. Similarly, when you use messenger to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions that you have taken on our Services, including engagement with ads and sponsored content.

Public information 

Seen by anyone, on or off our Services, including if they do not have an account. This includes your username, any information you share with a public audience, information in your public profile on Safetyman, and content you share on a Safetyman page, or any other public forum, such as Safetyman news.

You, other people using Safetyman and we can provide access to or send public information to anyone on or off our Services, including in other Safetyman Company Services, in search results or through tools.

Public information can also be seen, accessed, shared or downloaded through third-party services such as search engines and offline media such as TV, and by apps, websites and other services that integrate with our Services.

Content that others share or re-share about you

You should consider whom you choose to share with, because people who can see your activity on our Services can choose to share it with others on and off our Services, including people and businesses outside the audience that you share too.

For example, when you share a post or send a message to specific friends or accounts, they can download screenshot or re-share that content to others across or off our Services.

When you comment on someone else’s post or react to their content, your comment or reaction is visible to anyone who can see the other person’s content, and that person can change the audience later.
People can also use our Services to create and share content about you with the audience they choose. For example, people can share a photo of you in a story, mention or tag you at a location in a post, or share information about you in their posts or messages.

If you are uncomfortable with what others have shared about you on our Services, you can report the content.

Information about your active status or presence on our Services.

People in your networks can see signals telling them whether you are active on our Services, including whether you are currently active Safetyman, or when you last used our Services.

Apps, websites and third party integrations on or using our Services

When you choose to use third-party apps, websites or other services that use, or are integrated with, our Services, they can receive information about what you post or share. For example, when you play a game with your Safetyman friends or use a Safetyman Comment or Share button on a website, the game developer or website can receive information about your activities in the game or receive a comment or link that you share from the website on Safetyman.

When you download or use such third-party services, they can access your public profile on Safetyman, and any information that you share with them. Apps and websites that you use may receive your list of Safetyman friends if you choose to share it with them.

Apps and websites that you use will not be able to receive any other information about your Safetyman friends from you (although your friends and followers may, of course, choose to share this information themselves). Information collected by these third-party services is subject to their own terms and policies, not this one.
Devices and operating systems providing native versions of Safetyman (i.e. where we have not developed our own first-party apps) will have access to all information that you choose to share with them, including information that your friends share with you, so they can provide our core functionality to you.

New owner

If the ownership or control of all or part of our Services or their assets changes, we may transfer your information to the new owner.

Sharing with third-party partners

We work with third party partners who help us provide and improve our Services or who use Safetyman to grow their businesses, which makes it possible to operate our companies and provide free services to people around the world.

We do not sell any of your information to anyone and we never will. We also impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties that we share information too.

Partners who use our analytics services

We provide aggregated statistics and insights that help people and businesses understand how people are engaging with their posts, listings, Pages, videos and other content on and off the Safetyman Services. For example, Page admins receive information about the number of people or accounts who viewed reacted to or commented on their posts, as well as aggregate demographic and other information that helps them understand interactions with their Page or account.


We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don’t share information that personally identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us permission.

For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Spain and likes safety engineering) to help them better understand their audience. We also confirm which Safetyman ads led you to make a purchase or take an action with an advertiser.

Measurement partners

We share information about you with companies that aggregate it to provide analytics and measurement reports to our partners.

Partners offering goods and services in our Services

When you subscribe to receive premium content, or buy something from a seller in our Services, the content creator or seller can receive your public information and other information that you share with them, as well as the information needed to complete the transaction, including shipping and contact details.

Vendors and service providers

We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services, analysing how our Services are used, providing customer service, facilitating payments or conducting surveys.

Law enforcement or legal requests

We share information with law enforcement or in response to legal requests in the circumstances outlined below.

How can I manage or delete information about me

We provide you with the ability to access amend and delete your data

We store data until it is no longer necessary to provide our services and Safetyman Services or until your account deleted, whichever comes first. This is a case-by-case determination that depends on things such as the nature of the data, why collected and processed, and relevant legal or operational retention needs.

An example, when you search for something on Safetyman, you can access and delete that query from within your search history at any time, but the log of that search are deleted after six months. If required and you submit a copy of your valid photo ID for verification purposes, we delete that copy 30 days after submission.

When you delete your account, we delete things that you have posted, such as your photos and status updates, and you will not be able to recover this information later. Information that others have shared about you is not part of your account will not be deleted. To delete your account at any time, please visit the Safetyman settings.

How do we respond to legal requests or prevent harm?

We access, preserve and share your information with regulators, law enforcement or others:

In response to a legal request (e.g. a search warrant, court order or subpoena) if we have a good-faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of your country when we have a good-faith belief that the response required by law in that jurisdiction, affects users in that jurisdiction and is consistent with internationally recognised standards.

When we have a good-faith belief that it is necessary to: detect, prevent and address fraud, unauthorised use of the Services, breaches of our Terms or Policies, or other harmful or illegal activity; to protect ourselves (including our rights, property or Services), you or others, including as part of investigations or regulatory enquiries; or to prevent death or imminent bodily harm.

For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Services.

Information we receive about you (including financial transaction data related to purchases made with Safetyman) can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation or investigations of possible violations of our terms or policies, or otherwise to prevent harm. We also retain information from accounts disabled for term breaches for at least a year to prevent repeat abuse or other term breaches.

How do we operate and transfer data as part of our global services

We share information globally, both internally within the Safetyman Companies, and externally with our partners and with those; you connect and share with around the world in accordance with this Policy. Your information may be transferred or transmitted to, stored and processed in other countries outside of where you live for the purposes, as described in this Policy.

These data transfers are necessary to provide the services set forth in the Safetyman terms, and to globally operate and provide our Services to you. We utilise standard contract clauses, rely on the European Commission’s adequacy decisions about certain countries, as applicable, and obtain your consent for these data transfers to the United States and other countries.

We notify you of changes to this Policy

We will notify you before we make changes to this Policy and give you the opportunity to review the revised policy before you choose to continue using our service

How to contact us with questions

You can learn more about how privacy works on Safetyman. If you have questions about this Policy, you can contact us as described below.

You can contact us by emailing us:

Date of last revision: 01 June 2023